You can fly blind. Many do.
The engine hums. The wheels turn. The road unspools in front of you. And yet, you’re steering by instinct, not by data. You’re reacting, not navigating.
A dashboard won’t make the car faster. But it tells you if you’re about to overheat. If you’ll run out of fuel (or charge). It helps you see - before it’s too late.
Most brokers ignore their dashboard. They obsess over the one thing they cannot control: settlements.
Settlements are not a strategy. They are a scorecard. Celebrated, not chased. They’re the outcome, not the action.
What you can control are: Inputs. Activities. Leading indicators.
· - How many conversations did you have this week?
· - How many applications were clean, complete, and lender-ready?
· - How many real estate agents, accountants, and referral partners did you reconnect with?
These are levers. They move things.
Waiting for a lender to approve a file is not a business model. That’s hope dressed up in workflow.
But tracking your submission-to-approval ratio is a signal. It tells you if you need to upskill, re-train, refine, or double down.
The best brokers don’t just settle loans. They build machines. Machines that measure. Machines that learn. Machines that scale.
Your dashboard is the truth. And the truth is a gift.
Ignore it, and you’re gambling.
And when you're building a business that feeds your family, funds your future, and frees your time - gambling is far too expensive.