Do you help your clients BUY a home loan or do you SELL them a home loan?
Think about that for a minute
Same outcome (a home loan) but one of these methods will make a significant difference that will result in a client for life.
You see, if all you do is talk interest rates as a key selling point, then you’re simply offering a commodity, a transaction.
Something that is easily sourced from the market.
On the other hand, if you offer advice, guidance, and solutions, then you gain trust and you’re likely to end up with a client for life
And most likely with a client who will rave on about you and your business.
Sell on advice not on price.
There is a distinct difference.
And trust is never won by selling price.
If you want to find out more about how become a successful mortgage broker, contact us.