The power of simplicity

  By now you’ve no doubt realised that mortgage broking is a very simple business model, yet so many brokers like to over complicate things – human nature I guess. Think about how simple the model is: Your…

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Using Technology and Apps to become more productive
Tech and Apps for mortgage brokers to be productive

  Since the coronavirus (COVID-19) has hit us, mortgage brokers have had to adapt to cope with the new lock-down, isolation and physical distancing rules that have been put in place. One of the ways to cope with…

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Do you help your clients BUY a home loan or do you SELL them a home loan
Do you sell your clients a home loan?

Do you help your clients BUY a home loan or do you SELL them a home loan? Think about that for a minute Same outcome (a home loan) but one of these methods will make a significant difference…

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Becoming a mortgage broker is more daunting than most expect.
The first steps to starting a mortgage broking business

You are now a mortgage broker! After lots of planning, thinking and careful consideration and soul-searching, you are now ready to take the leap. You have finally made the decision to become a mortgage broker. And what a…

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A client approaches you…

A client approaches you and asks you to apply for a home loan, with marital status of single (when in fact he’s married with children). He needs to qualify for a higher loan amount. He says another broker…

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So your client has been pre-approved? Now what?

Some time back, a Mortgage Broker friend of mine was frustrated as his business lodged around $20m in Approvals-in-Principles (AIPs) in a year, yet only around $4m resulted in actual settlements. A lot of work for little financial…

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Are all Top of Mind (TOM) strategies the same?

There are many strategies to keep Top of Mind (TOM) with your clients, prospects, and centers of influence. But not all TOM strategies pack the same punch. Let me explain. Emotional TOM strategies pull at the heart (as…

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The one that “John West” would reject

Remember that tuna commercial by John West from 1987? They repeated it again about 8 years ago. There’s something in that advert that is very similar in your business. John West (the supplier of tuna products) created a…

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What do you love most about McDonalds?

For me, it’s definitely not the “junk” food. Having said that, a big juicy fatty Big Mac has come in handy at 2am on the way home 😉 McDonalds is well known as one of the most successful…

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What are your customers buying from you?

Clients buy your confidence before they buy a mortgage solution (or mortgage product) from you. When a client makes a purchase from you, all they have to base their decision on is your words. But it’s not what…

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