Marketing is not about being unique

Not far from where I live is a restaurant with an interesting cuisine.  The sign says that it is a Indian-Hungarian restaurant.  When I first saw this, I thought it was a new twist on fusion cuisine.  And…

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Setting up a customer-focused business for success

Referrals and word-of-mouth marketing form the backbone of most mortgage broking businesses.  Which makes a mockery of why regulators and Royal Commissions cannot get their heads around commissions and the conflict of interest issue.  Why is it that…

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Why you need to focus on your existing customers

The mortgage industry traditionally is focused on acquiring new customers. All you need to do is take a look at the way banks and lenders advertise their latest home loan rates, and how they treat their customers. Here…

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What is the value of your advice?

  Last week we caught up with a very good friend, Sarah, who is also a mortgage broker.  I have known Sarah for more than ten years ago and the catch-up was long overdue.  And over a very…

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How to build your one-page A4 business plan

  One of the things we do at Masters Broker Group is helping our brokers build successful and sustainable mortgage broking businesses. A key element to creating a successful business is to have a plan and a strategy. …

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What makes a mortgage broker successful?

  Mario and I were at the Australian Broking Awards in June, where we were a finalist in the Training and Education Program category.   And some of the best mortgage brokers were there. When I looked around the…

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Do You Have a Marketing Strategy?

  We all go through peaks and troughs in business. Two weeks ago, Adrian and I caught up to discuss this. Like every mortgage broker we cannot predict when we will get calls from our customers. Sometimes we…

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Get to know your clients

  In his article “How to write a great business plan”, Bill Sahlman poses a number of questions that we should focus on.  And the main focus of all our mortgage broking businesses should be about our customers. …

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Client communication tip: Try to “reverse” a question

  Have you ever had someone throw a difficult question at you?  Here is a tip: Respond to a question with a question.  Otherwise known as a “reverse”. A reverse is when you return-serve by responding with a…

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How Mortgage Brokers Can Help Clients Buying Into Strata

  Buying into Strata Buying into Strata carries a different set of risks than buying a traditional stand-alone property. Whether your client is buying an off the plan development or buying into an established community, there are some…

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