Warren Buffet was reputed to have said: “If you gave me $100 billion and said take away the market leadership of Coca-Cola in the world, I’d give it back to you and say it can’t be done.”
Essentially what Warren was saying is that the brand and reputation of Coca-Cola was worth more than $100 billion.
When you look at it that way, Coca-Cola makes more money than Pepsi (the brand) or any type of cola or soft drink on the market. The value of its brand is such that it allows Coca-Cola to charge a premium for its beverages.
Taking a leaf from their book, what is the value of your mortgage business? I mean what is the value of your brand? Do you have a reputation?
And like all small businesses we all struggle to build our reputations and brands. How do we project confidence in our services? How do we get our “name” out there, above the noise of the market?
One of the ways we do it is by the way we engage with others to build our personal brand:
And with the way your customers engage with your business, you will also grow your reputation.
How do you keep in touch?
It takes time, effort and lots of hard work to build a reputation and a brand.